DeMartino and Goodwin Foresaw What Many Others Didn’t
ATC recorded its sixth consecutive record year in 2018. Notably, 2018 was the largest growth year over the previous five. ATC’s “sea change,” or profound and noteworthy transformation, has been driven by ATC’s managing partners and co-founders Darren DeMartino and David Goodwin. DeMartino leads the Hartford, CT, office and Goodwin the Cincinnati, OH, office.
Not long ago, DeMartino and Goodwin were able to foresee what many others didn’t—the forthcoming convergence of telecom and information technology (IT), driven by Voice over Internet Protocol (VoIP) and connectivity-dependent businesses. As a result, ATC pivoted its business practice to focus on Unified Communications as a Service (UCaaS) and network services, which has grown as a staple in ATC’s consecutive run of record revenue.
Broker No More
ATC’s change in direction from a “broker” of traditional telecom services to a strategic, next-gen technology consultant, put the company squarely at the forefront of the technology evolution. Recent differentiation stems from its burgeoning cloud computing, cyber security, and managed service practices, as well as expertise regarding next-gen IT technologies such as Software-Defined Networking (SD-WAN), cellular optimization, Infrastructure as a Service (IaaS) and Network as a Service (NaaS).
With strategic technology decisions moving increasingly into the C-Suite, ATC has uniquely niched itself as a go-to advisor and solution identifier for complex IT decisions. Technology is constantly evolving and the pace of change continues to increase. For companies strapped for IT resources, navigating it can be difficult and extremely challenging. ATC’s deep, segment-specific expertise has become indispensable to organizations looking to leverage IP-based solutions to build scalable infrastructures and growth platforms.
A driving differentiator for ATC within the marketplace is its carrier-neutral, solution-agnostic approach to solutions and services. ATC’s team of certified technology professionals leverages an extensive network of over 200+ technology providers.
ATC has inspired and delivered new thinking to the marketplace by providing a unique combination of business acumen and technical aptitude as it pertains to emerging voice, data, cloud and security technologies. Educating business leaders and C-level executives to view IT as less of a cost center and more of a strategic differentiator and growth enabler has been key to ATC’s success.
Traditionally, technology services have been viewed as a commodity. Typically, organizations look to cut costs without the acumen—or time—to understand forthcoming technologies and market-driving forces. Although “savings” are always part of its approach, ATC has truly excelled at pinpointing technologies that create competitive advantages for clients, short- and long-term.
Consequently, ATC has helped mid-market and enterprise businesses, and municipalities, become regional and national leaders within their industry segments. ATC’s work with clients selecting, procuring, implementing and managing technology solutions and network services has led to not just company success, but industry-specific accolades as well.
A prime endorsement for ATC’s directional change and practice innovation came through its recent selections by Channel Partners magazine as a finalist for both the Consultant of the Year and Next-Gen Telecom Awards as part of the inaugural Channel Partners Excellence in Digital Services Awards.
The Excellence in Digital Service Awards recognizes IT consultants who deliver stellar business outcomes on behalf of their clients. Recognition is provided in 10 categories. ATC is also a finalist for the Next-Gen Telecom Award.
The Consultant of the Year award specifically recognizes excellence in developing, provisioning and managing personalized, specialized IT services. The Next-Gen Telecom award specifically recognizes excellence in delivering telecommunications and collaboration capabilities including client/user support. The Digital Services Awards are a reformatted extension of the original Digi Awards. ATC is a 4-time Digi Award winner.
Nominations were judged by the Channel Partners editorial staff and members of the Channel Partners Advisory Board.
“We were impressed with the quality of the entries,” said Lorna Garey, editor-in-chief for Channel Partners. “Being named a finalist is an achievement. Our judges, including CompTIA’s Carolyn April, IDC’s Sean Riley and Forrester’s Jay McBain, are longtime channel watchers who know what it takes for partners to move their customers into the digital future.”