Contemporary communication technology is the bedrock of modern business. If you don’t believe it, try being productive with your phone, tablet, or laptop on airplane mode for the day. In an age where people have the proverbial ear of the entire world at their fingertips, some enterprise organizations still struggle with communication and collaboration.
Sizing Up the Disconnect
In an effort to truly understand the discrepancy between these unique industries, consider a recent communication study that examined this exact phenomenon. The study took a fine-tooth comb through some 800 firms containing at least 250 employees each. These organizations represented a wide range of industries in an effort to get the best picture of overall communication strategy.
The study found that an organization’s use of modern communication technology was directly tied to the intrinsic maturity of its communication strategy. Those who understand the value of strong communication appear to employ more modern strategies — in other words, more technology.
While this may not seem a particularly profound nugget of wisdom, it holds important insight into the usefulness of communications technology in just about every industry today. You see, while telephony may have once been the be-all and end-all of enterprise communications, times have changed — for the better.
In industries with a high communication maturity, recognition of the myriad ways in which customers and employees now prefer to communicate — text message, instant message, and video conference, for example — has been met with an accompanying shift in strategy and technology. For those on the other end of the spectrum, in-house telephony remains the cornerstone of their communications abilities. At least 70 percent of companies that scored high marks on the communications technology maturity spectrum already made use of cloud-based platforms such as CPaaS (Communications Platform as a Service). Conversely, a mere 1 percent of those that scored low were currently using CPaaS solutions.
“At least 70 percent of companies with high marks on the communications technology maturity spectrum already use cloud-based platforms.”
Read the full article here at Vonage Business.