Hospitality and Emerging Technology Expert, John Nicholls, Joins ATC

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Armed with 15 years of hospitality-specific expertise, John Nicholls recently came onboard with ATC. Nicholls brings extensive experience installing large-scale wired and wireless networks for multinational hotel brands, including Hilton, Marriott, IHG and Hyatt. His broad knowledge of best practices and troubleshooting skills make him an asset for ATC’s hospitality clients.

Hospitality Guru John Nicholls

Prior to ATC, Nicholls personally installed hundreds of HSIA networks for his own company, The Equitable Group. Previously, as director of project management for Safety NetAccess, a valued ATC partner, he provided leadership and oversight for hundreds of more installations, including many deployments with well over 500 guest rooms.

“Brand standards and flag-agnostic expertise is very specialized and unique to the industry,” says ATC CTO, Nick Enger. “We are thrilled that John has come onboard and can sprerad his expertise immediately within exisiting accounts and assist with onboarding new clients.”

The list of Mr. Nicholls’ technical expertise is extensive, including network cabling infrastructure design and installation, PBX and HSIA design, engineering, programming and installation. Nicholls also possesses a mastery of Mitel telecommunications systems, Hilton, (StayConnected, UnoNet, and Connected Room standards and requirements), Marriott GPNS 2021, and IHG-Connect and IHG-Studio standards and requirements.

“Having worked shoulder-to-shoulder with ATC, I developed an admiration for their dedication to excellence and client advocacy. Joining Team ATC was a no-brainer,” says John Nicholls.

When not working, Nicholls enjoys golf, hiking, camping, and spending time with his 21-year-old son and twin 18-year-old daughters. He grew up on the Gulf Coast of Alabama and now resides in Winston-Salem, NC, with his fiancée and fur babies, Oscar and Gracie Jo. Nicholls will commute between Winston-Salem and ATC’s office in Cincinnati, OH.

Mr. Nicholls holds a Bachelor of Science degree in Economics from the University of South Alabama. More importantly, his walk-up song is an awesome rendition of Led Zeppelin’s Immigrant Song – Trent Reznor and Atticus Ross with Karen O. Notably, the song is the opening of the 2011 movie, The Girl with the Dragon Tattoo. As far as covers go, this is a great one, but ATC still officially favors Zeppelin’s original.

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