Today connectivity is king! Followed right behind by security. Enter SIP (Session Initiation Protocol). Many consider SIP the new standard in voice communications.
“In 2012, the market grew by 25.9 percent in terms of installed users, and by 26.1 percent in terms of revenue. Revenue is expected to grow by 22.5 percent over the period 2012-2019.”
“The broad acceptance of IP-based communications within enterprises is fueling the North American VoIP access and SIP trunking market. The advanced capabilities VoIP and SIP trunking provide to customers over traditional voice services drive much of the uptake.”
Much of what is driving growth in the SIP trunking market is greater prioritization on security. Furthermore, businesses need a way to connect with more effective voice communications, a more mobile workforce, and enhanced reliability of multimedia services such as voice, video, and data.
SIP trunking is the use of VoIP to facilitate the connection of a PBX to the Internet. For multi-location businesses (i.e. with multiple connections to the internet, data network, and PSTN) integrating all these systems was an IT nightmare. Now, a network’s PSTN can run through the same internet connection or VPN to integrate all the necessary aspects of your communication.