IT for Hospitality: How to Provide Personalized Guest Services

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Personalized Guest Services Hospitality

We’re going to cut right to the chase: In the hospitality industry, making guests feel like VIPs isn’t just about tossing a chocolate on their pillow. It’s about creating an experience that feels just right. Utilizing technology to provide personalized guest services can enhance that experience.

As a savvy business leader or hotelier navigating the scene, you know swanky interiors and plush amenities aren’t the complete picture. Personalization relies on leveraging technology, and having a trusted ally like ATC is how you get it done.

Let’s get real about how you can leverage IT to enhance personalized guest services.

1. Data Monitoring and Security

No, we’re not talking about the burly guy in uniform standing watch at the entrance. We’re talking about the digital security that keeps guest data on lockdown.

IT consultants are your go-to for setting up guest Wi-Fi networks that don’t play games with sensitive info. Biometric access controls? Yeah, they’re not just in spy movies – they’re your ticket to personalized security.

Think fingerprint scanning and facial recognition: the stuff that turns “Are you sure this is my room?” into “Wow, this is my room!” It’s not magic. It’s just making life easier for everyone.

Biometrics uses unique physical or behavioral attributes to identify individuals, such as fingerprints, facial features, or even iris patterns. No more fumbling for key cards when your guests themselves are the key.

IT consultants integrate biometric tech into your existing systems so that you can not only secure, but streamline the check-in process for your guests.

2. Mobile Applications

Who needs a crowded front desk when your guests can have your hotel in their pocket? Your guests can check in, customize requests and tell you their coffee order right from their smartphone.

It’s not rocket science. It’s just making life easier for your guests.

With the integration of mobile apps, guests can book their stay, check-in, check-out, and access important information about their accommodations directly from their smartphones. Some examples include: 

  • Wi-Fi Passwords
  • Hotel Map
  • Guest Policies
  • Valet Services
  • Pay at the Table
  • and More.

This level of convenience can not only make the guest experience more enjoyable, but can also help to improve the efficiency of hotel operations. Who said you can’t have your cake and eat it too?

NOTE: Self-check-in kiosks have also become increasingly popular in the hospitality industry, contributing to guests’ ability to bypass the front desk entirely. This reduces wait times and frees staff members to focus more on the backend of the business (fulfilling guest requests, maintenance issues, shift changes, etc).

3. Smart Rooms for Personalized Guest Services

Think of smart room tech as gifting your guests with an all-access pass to a private concert performance. They can tweak the lighting, set the perfect temperature, and select their favorite songs – all from the comfort of their bed. How’s that for a venue?

First impressions are everything, and one bad experience can be remembered for a lifetime. In hospitality, the memories of your establishment should be something your guests will cherish forever. 

With help from an independent IT consulting firm like ATC, you can leverage our hospitality expertise and gain access to over 400 technology providers to empower your organization with a technology stack that separates you from the rest of the pack.

Why Should Your Hotel Get Cozy with IT?

Because, my friend, what’s hospitality without a tech-savvy twist? At ATC, we know today’s savvy hotel owner-operators can’t just provide a place for guests to lay their heads. They need to give guests peace of mind, knowing all their needs are being met and exceeded. 

Understanding the next-gen technologies that could set your business apart and make you an industry trailblazer can be challenging. That’s where we can help. 
ATC’s best practices and years of experience working in the hospitality segment allow us to advise clients on how to scale with technology without having in-house IT expertise. Call us or book a meeting and speak with one of our hospitality technology consultants to enhance your personalized guest services today.

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