ATC co-founder and managing partner, David Goodwin, was recently featured in Cincinnati’s Venue Magazine in an article spotlighting leading privately held firms. Goodwin founded ATC in 1999 with co-founder and managing partner, Darren DeMartino. DeMartino is based out of Hartford, CT, while Goodwin leads the Cincinnati office.
The feature article presented by U.S. Bank spotlights 40 leading executives in Greater Cincinnati. From the article intro:
“On the following pages, you’ll hear from these entrepreneurs and owners with candid comments about what makes their business a success, how they strategically plan for future growth and what they see as the biggest challenges.”
Here’s what Goodwin had to say:
How do you set yourself apart in the IT field to drive your growth?
“Many clients can’t keep up with rapid changes in technology, given their day-to-day responsibilities. The IT staff is stretched thin and it’s tough for them to look at things strategically, which is exactly what we do best. We ask a lot of questions about business needs, wants, and objectives. We are looking at the entire infrastructure. We are carrier neutral. As a small firm, we make our mark by how fast, accessible we are and our deep level of expertise, our attention to detail. In any business, a small firm has to hang their hat on those kinds of things.
How do you manage growth with the pace of the tech world?
“The pace of change provides our growth engine and it plays well to our core values – to always be out front, to ‘sharpen the saw.’ There is the bleeding edge of technology, then there are those companies still in the dinosaur years. Most are somewhere in the middle. We don’t like to take clients to the cutting edge because it’s expensive for them and for us. We want to take them to the leading edge. It’s that gap that we specialize in.”
Sharpening the Saw
