Enterprise adoption will lead to staggering growth for the global Unified Communications as a Service (UCaaS) market. Here are the key reasons we will see cloud UC take off, as laid out by ATC provider, Masergy:
- Collaboration will gain in popularity and importance – greater application integration leads to productivity gains.
IT’s NOT JUST ENTERPRISES: “Perhaps that’s why 56 percent of enterprises and 66 percent of SMBs say they plan to implement or upgrade their communications solutions in the coming year, according to market watcher IDG.”
- WebRTC will drive customer engagement – your browser will become a full-featured hub for cloud communications.
- Consolidation will streamline the UCaaS marketplace – choice is good but too many choices is not. There are over 100 communications providers in North America, according to Gartner. M&A will lead to more robust solution sets.
“A growing number of user organizations are seeking unified communications (UC) solutions from just one supplier. These single-vendor suites are increasingly viable as vendors expand capabilities. Even in multi-vendor environments, many companies are seeking an ‘anchor’ supplier for both a consistent user experience and lower TCO.”
Read the entire article here at Channel Partners online.
